Here is today's tip to keep you from sounding like a moron: The word "ultimate" means "the final, the last." It does not mean "the best." Otherwise, what would "penultimate" mean? The second best? A silver medal winner received the penultimate award? Ridiculous. Years ago, a television program was advertised as "the ultimate reality show." I was thrilled with that news, as so-called reality shows had been on for far too long already and every one of them was terrible. But it turned out that advertisement was a fucking lie.
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